Vignesh

  Search engine optimization  ( SEO ) is the process of improving the quality and quantity of  website traffic  to a  website  or a  web page  from  search engines . [1]  SEO targets unpaid traffic (known as "natural" or " organic " results) rather than direct traffic or  paid traffic . Unpaid traffic may originate from different kinds of searches, including  image search ,  video search ,  academic search , [2]  news search, and industry-specific  vertical search  engines As an  Internet marketing  strategy, SEO considers how search engines work, the computer-programmed  algorithms  that dictate search engine behavior, what people search for, the actual search terms or  keywords  typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the  search engine results page  (SERP). These visitors can then potentially be conv